Brooklyn Slice Co.

Three locations, three silos, zero unified visibility

Brooklyn Slice Co. grew fast — from a single Williamsburg shop to three locations across Brooklyn in under two years. The growth exposed a serious operational problem: each location was running its own ordering system, its own phone line, and its own spreadsheet for daily reporting. Dana was spending four hours every morning reconciling data from three different systems just to understand the previous day's performance. Staff at the Bushwick and Park Slope locations couldn't see inventory or order load from the other sites, so they were frequently over-staffing one location and scrambling at another. Customers who called the wrong number got confused and sometimes abandoned the order entirely.

Unified multi-channel ordering across all three locations

Veloci consolidated all three Brooklyn Slice Co. locations onto a single dashboard. Every inbound order — phone, web, WhatsApp — routes through one system with location-aware logic. Dana can now see real-time order volume, average ticket size, and channel breakdown for each location on one screen. Menu changes roll out across all three sites simultaneously. Staff get consistent prep slips regardless of the order channel. The unified analytics also revealed that the Park Slope location was driving 60% of WhatsApp orders, which led to a targeted local marketing push that grew their delivery radius there by 40%.