Deliveroo is a UK-founded premium food delivery marketplace operating in the UK, Netherlands, France, Belgium, Ireland, Italy, Singapore, and Hong Kong. Restaurants pay per-order commission and rely entirely on Deliveroo's consumer app and delivery fleet.
Zero commission — flat €99.95/mo vs 20-30% taken on every sale
AI phone + WhatsApp + SMS ordering channels Deliveroo cannot offer
Own your customer data and build direct loyalty
Your brand front and centre — no platform competition
Kitchen display and delivery management on your terms
Strong brand in NL, UK, and Western Europe
Built-in premium delivery fleet
Large consumer app user base
Marketing visibility on the platform
20-30% commission per order destroys margins
No direct customer relationship
No AI phone ordering
No WhatsApp or SMS ordering
Platform controls pricing and promotions
Restaurant competes with hundreds of others on the app
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